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Long-tail keywords and their importance in e-marketing 2022

 Long-tail keywords and their importance in e-marketing 2022

What are Long-Tail Keywords and their importance in e-marketing, SEO, attracting visitors and increasing traffic from search engines?

Every marketer and owner of a website, blog or online store strives for a better SEO strategy to optimally reach his target audience through search engines and during the online marketing campaign of your website and products on the Internet. But the question is how?

Taking advantage of Long-Tail Keywords is one way you can gain an advantage in ranking higher on the search engine results page (SERP) and reach the right people. And a golden tip from an expert, there is often less competition in long target keywords than short keywords.

So in this article, we will focus on how to work with long-tail keywords to get better results in search engines and show you some very important tips and tools that you need to make SEO work for you. So keep reading to learn what Long-Tail Keywords are and how to use them, why using them correctly can increase your visitors to your site, blog or store very dramatically, and how to determine the best words with which to to get the best results.

What are Long-Tail Keywords?

Let's start from the beginning. Long-Tail Keywords are specific (often longer) keywords that have lower search volume and less competition than popular keywords.

Long keywords are the best way to reach searchers who are usually willing to take action on a product or service or are looking for a source of information or news, a key advantage for marketers. Essentially, they allow you to rank highly on relevant keywords and potentially bring incredibly high-impact traffic to your site by focusing on how your target audience is researching. The key here is quality, not quantity.

At this point, you might be wondering why they are called long tail keywords. A common misconception is that the name is due to the length of the keywords, but in fact, it is because they are less common terms that lie at the end of the search query curve. I'll let my furry friend and his long tail show you what that means in the next photo.

The two main types of Long-Tail Keywords

Not all long tail keywords are created equal. There are two main types: supportive and objective.

Supportive long keywords.

Supportive long keywords clarify general topics and are difficult to rank for even if they are still considered technically long tail. This is because Google is smart, and for these, it takes into account the popular keywords and includes them in the ranking. It also means the opposite; If you rank for a generic term, you will also get a rank for your supporting long-tail keywords.

Subject long keywords.

Long-tail topical keywords are specific, topic-based keywords that are less competitive and easier to rank for. These keywords focus specifically on your product or topic and are not dependent on a general keyword.

The importance of long-tail keyword research

It may seem easier to deal with short, high volume and popular keywords, but the right search for long keywords enables you to focus on the keywords that are most likely to generate high-quality traffic from search engines. And even though long queries have a low search volume, don't let that scare you. Remember that the quality of your traffic or visitors is the most important.

Among the most important advantages of using long keywords, are the following:

1. Rank higher with long keywords

It's simply that the more you compete for a less popular keyword, the easier it will be for you to grab the top spot on the first page of search engines. While these keywords may have fewer monthly searches, your CTR is likely to be higher than it would be for popular short keywords.

2. Long keywords have a more targeted intent

There are three main types of purposes for search engines: informational, transactional, and mobility. As mentioned earlier, long specific keywords are usually used by researchers who are ready to take action such as buy, fully understand or reach exactly the specific information which means higher quality visitors and audience.

It can be a little confusing, so think of it this way: if someone wants to go on vacation to Istanbul, they can search for either "best hotels in Istanbul at low prices" or "vacation in Istanbul". Which research sounds more like buying and which research is just for knowledge or research?

Transactional intent keywords enable you to bring in traffic that is highly relevant to your product or activity and close to buying, for high ROI and conversion rate.

3. Match how real people search

Long keywords are so much more than "real life". For example, most people will search for something like “best places to travel in winter” when visiting Google, not “travel.” Using long keywords will help you find potential customers based on their real search habits.

4. Step up your conversion funnel

Long-tail keywords have the ability to support your conversion funnel by attracting highly relevant potential customers and driving them toward your store or website's conversion funnel. High-intention searches allow you to fine-tune the content in your digital marketing funnel to increase your chances of making a sale of your product or services to completion.

5. Support your ranking for short keywords

Don't let long keywords do all the work. Pairing or using them alongside short, high-volume keywords is a great way to boost your SEO rankings and content and enhance your e-marketing tactics for your project and products. This way, your site will appear more credible to Google and you will rank higher by using both short and long keywords.

Free tools to find long keywords

Long keyword research is slightly different from typical keyword search. The possibilities are huge, so it's important to focus on your niche and the search terms that are most relevant to it.

Consider how your customers are really searching

When you go online to search for something, what do you usually type in the Google search box? Let's look at examples of long-form keywords. While "Dubai tourism" may be a popular search query, you are more likely to type "best family facilities to visit in Dubai", as it more accurately fits your specific needs. A good long-tail keyword phrase can speak the language of your customers.

Take advantage of Google's auto-fill feature

Use Google as your assistant for finding long-form keyword ideas. Start searching for a search term and see how Google Autocomplete Assistant completes your phrase. This can direct you to potentially long-form keywords that you haven't considered before or other related searches closely related to your product.

Take advantage of related searches from Google

You might think that there is an error in mentioning Google twice in this list. No, this is not a mistake. Google's People Ask and Related Search features are invaluable resources. They show you questions people are asking about your topic and other related searches. This tool provides insight into their interests and purpose of research.


A long keyword research strategy is of paramount importance to any search engine optimization (SEO) plan. In most businesses, stores, and service sites, incorporating long-form keywords can boost your marketing efforts and attract high-quality traffic from visitors willing to hit that buy button.

In my view, because research behavior varies greatly across industries and fields, every industry and every field is different. Therefore, while there are ground rules for best practices, it is necessary to evaluate what is best for each area individually.