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20 SEO tips to improve your business website

 20 SEO tips to improve your business website

20 SEO Tips – If you have thought about doing business online, you will come across something called SEO (Search Engine Optimization). SEO is a complex and ever-changing thing, but SEO is important for any online business or any corporate entity for that matter. Without SEO, your website will simply be buried under a pile of search engine results and you will get almost no conversions. With the help of these few powerful SEO tips for business sites, we hope your business site will slowly generate improvements.

Best SEO tips to improve your website

These 20 tips are not complicated SEO tips, but simple SEO tips and it's up to you how you want to practice or just choose to read and do nothing afterwards. Please read all of the following SEO tips:

1. Create a blog

Blogs are definitely important for your business site. You're not blogging just for the SEO game, or producing content for keyword stuffing, it's definitely not going to work in the long run.

Instead, write for your audience or visitors and generate blogs that bring people to your site again and again. This is very powerful content marketing for your business

The side effect of this blogging activity is of course that over time you will have relevant and frequently updated content for the search engines to index, so that your site is not considered dead by the search engine.

2. Content

Content is a great way to make your site a place people search for and give them a reason to visit your site. Provide a comprehensive, detailed review for each product or service you want to sell, with a comprehensive review that will keep visitors satisfied and won't leave your site when they read product information. If your review is very minimal, visitors will search other sites for more information on related products. So take your time to create a really comprehensive review of what information visitors need.

3. Prioritize Readers

Don't obsess over stuffing or forcing all the keywords you can into a blog post or product description in order to generate relevant pages and hopefully get better search results on your site. But write carefully and really informative. Don't write for search engines, write for your readers.

4. Pictures

The next SEO tips for businesses is image optimization. In running an online business, of course, you don't just present writing to your visitors, but you also need to put an image on your site. Choose the best image so that it catches the eyes of first-time visitors. Optimize the image by filling in the Title, ALT and Description containing keywords. Because search is not always done on the web, but image search will also help increase traffic to your site.

5. Creation of pages on social networks

Social media is a great way for small businesses to help build sites online, and it's something you shouldn't miss. Create your social media business page to attract visitors through social media and make it easier to connect with your customers. . First, create a profile with accurate contact details and web addresses on well-known social sites.

6. See your competitors

Find out which sites are ranking on the first page for the keywords you are targeting, learn what the pros and cons of the site are, if you found it, and then improve it in terms of what you can do.

7. Internal linking strategy

Using an internal linking strategy will help you increase rankings for certain target keywords, as well as help your visitors find useful or related content. You can add a related post below the post or in the middle of your content.

8. Be careful with keywords

Keyword stuffing is something that Google can easily see. It also looks bad for visitors and affects the quality of the page.

Think of one or two keywords and phrases to target and use them naturally. Use semantic related words and phrases to avoid repeating keywords. Also use long-tail keywords to be competitive in search engines.

9. Use Google Analytics

Make sure your site has Google Analitycs code installed, Google Analytics is a comprehensive tool to analyze your site, you can see how many daily, monthly and yearly visitors are on your site. You can also see which keywords bring visitors to your site.

10. Use Webmaster Tools

Having a GWMT (Google Webmaster Tools) account means that Google can notify you of certain issues on your site.

Or if your site has been hacked and de-indexed from search results, reviews link requests and traffic sources (according to Google), allows you to submit sitemaps, tells Google how you want your site to appear in the SERPs and even more.

11. Title and Description

The title and description will be displayed by search engines in search results, use a good title that also contains your keywords, create a title of your content no longer than 60 characters.

For description creation, create a description that attracts visitors and of course also contains your keywords. Make a description no longer than 160 characters, take advantage of these 160 characters to create the best description.

12. Structure of URLs

URLs are also one of the first things search engines use to rank pages, which is why it's so important to make your URLs search engine friendly. You can do this by creating short URLs, aligning them with the topic and keywords of the page, and making sure the URLs help you categorize the pages on your site. Look at the URL of the article you are reading, of course shorter than the title. I only use easy to use URLs and of course keywords are also used as part of the URL.

13. Use title tags

The title tag should clearly tell readers and search engines what the page is about. A search engine is able to identify an article when it is tagged by bracketing the text in the HTML of the page. Heading tags help tell search engines the importance of content by using H1 tags as titles, H2 and H3 as subtitles for your content. You can check your site's current title tag by looking at the HTML view.

14. Social Network

Install social network sharing buttons on your company website, Social sharing is also the best way to spread your content and products on social networks, some visits to your site can also be obtained from social networks, In Installing social sharing buttons, some of your users will feel what you present is useful, then they will share it on social media.

15. Forums

Create a tread in a well-known forum, post your product in the forum and put a link to be directed to your company's site. By taking advantage of the forum, you will get many potential visitors, create interesting treads, and make your treads always look alive.

16. Backlinks

Build quality backlinks to help your site get better search results. So far, backlinks have proven to be powerful for SEO optimization. But remember, look for really quality backlinks because 1 quality backlink has more effect on SEO than 100 unwanted backlinks.

17. User Reviews

Provide a column for users to review your products, this can increase your site and product conversion, and reviews can also help with SEO.

18. Site loading speed

Since 2011, Google has made it clear that site speed is an important factor for search rankings, and today, with a bigger focus than ever on user experience, site speed will continue to be a factor. of classification. Users don't like to wait, which means your site will be abandoned if users have to wait too long. There are several important things you can do to speed up your site:

  • Check site speed with Google Insights or GTMetrix, both sites will tell you what to change to increase site speed.
  • Make sure your web server can handle your site's needs.

19. Mobile Friendly

With nearly 40% of organic traffic coming from mobile devices in 2014, and Google recently recommending making websites more mobile-friendly, it's no surprise that mobile-friendly websites are ranked higher by Google. If you use a WordPress CMS for your business site, then you will easily find a responsive theme. You can check mobile friendly sites on Google Mobile Friendly-Test.

20. Be patient

This last SEO tip for business sites I don't know if it will weaken you or even strengthen you. Because you should know that SEO is not just built enough in a day. If and when you start working on it, you have to commit to it for the long haul. I'm talking years, not months or weeks. Since the quality and quantity of traffic are at stake, SEO is highly competitive.

Look at Facebook, Amazon, Lazada and other big sites, even though they are very famous, they still spend their money on advertising to get more and more visitors or customers. They never stop making changes for the better. So, if you are planning to get serious about this online business world, don't give up for 1 month, 3 months or even a year. But try to be like them.