Main menu


Why should you worry if you are a Facebook content creator?

Why should you worry if you are a Facebook content creator?

Why should you worry if you are a Facebook creator? One creator gets millions of views from their videos but Facebook refuses to pay them, while another creator uploads the original content but has to wait months before Facebook acknowledges their content. This is especially with Facebook's struggle to imitate Chinese TikTok content, so here's what happens to creators behind the scenes.

After only one month, Facebook invited him to the Facebook Reels program to monetize it. However, one day after accepting this offer, Mike's reel button vanished, shocking Facebook. His page warns of "limited originality of content."

And since Facebook uses the Limited Originality flag if your page "was not a creator" or purposefully added to content, Mike is now in total confusion because all his content is filmed and uploaded live, and since he's already a monetized creator on YouTube and TikTok, he's already addressed the issue. He tried to contact Facebook by appealing the LOC tag, but he never heard a response from Facebook. It's been more than 4 months since Facebook has not responded to his complaint, and in this time, Stallone has collected about 7 million views and has achieved nothing of the sort.

While in April 2016, Facebook launched a so-called rights manager,
 Rights Manager, it's a set of tools to "help publishers and creators manage and protect video content on Facebook at scale," and if you're a big Facebook publisher, you probably already use the tool. Let's take a quick look at how it works. The Facebook Rights Manager works by indexing uploaded videos into a database, creating a unique hard copy of them, so if you're a Facebook video creator, you can choose what happens if someone else or another page copies your videos. Your options include getting a part of the copy’s earnings, taking its entire earnings, requesting removal, etc.

loss of rights. 

Hashem Al-Ghaili is a scholarly content creator and one of the largest content creators on Facebook. His page has 33 million followers and he has been battling the risks of a rights manager for about two years now. His problem is one that almost every Facebook video maker faces, but the platform has not been able to fix it yet.

When you upload a video to Facebook, the rights manager allows you to record its content, so for example, if the creator uploads a video with 90% of the original footage and 10% of the footage from the internet, then the rights manager will recognize all of it as original content. This is causing a problem for all other creators who license and use the same Snaps on Facebook. After a video is recorded once, any videos using the same Snaps will be reported to another creator using the same Snaps, and if your video is flagged, your earnings will be suspended and even put your page at risk.

Loss of time 

You can appeal the copyright notice, but from the Mike Stallone case, it's pretty clear that Facebook isn't listening. There are shady pages out there using the rights manager's access to the copyright footage stock and putting everyone else's hard work at risk, and the issues deepen between Facebook alerting you and allowing you to raise and resolve a dispute And in the meantime, your earnings can wait for anywhere from 7 to 90 days. We are talking from experience here. There are times when Facebook issues an alert and all we can do is look at it because there is no way to counter the alert and there are publishers who have done wrong Stock footage is copyrighted and they delay dispute resolution to demoralize other creators. Sometimes, abusive publishers can claim the honest publisher's earnings just because the system isn't comprehensive enough.

Facebook knows the problem. 

Facebook, the parent company of Facebook, is well aware of the rights manager problem, and the problem goes deep enough that it tweaks the tool every now and then, yet the constant tweaking of parameters and delays at the end of Facebook is causing confusion among creators, and Facebook's constant patching with its tools also shows success. And the error that hurts the creators, where the company arbitrarily revokes the creator's access to the rights manager, makes things worse because copyrighting your work becomes a much more difficult process.

And as video makers, we personally face the plight of our fellow creators as Facebook needs to act quickly and get a more comprehensive system in place to reduce abuse. We know it can't be immediately eradicated by seeing the volume of videos, but Facebook is definitely doing a better job, so rest assured it could mean a lot if you share this story with creators you know and help them understand this issue. If you are a creator, I encourage you to reach out to us and share your experience with the Rights Manager or any other issues you may have on Facebook .